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Victoria Beckham launches new dress collection

Thursday 30 June 2011

Victoria Beckham launches new 'Victoria by Victoria Beckham' line
Blame it on the hormones, the fact that she's expecting a girl, or simply that she's tired of wearing dresses that require six inch stilettos and a fierce attitude to pull off, but Victoria Beckham is finally embracing her girly side, announcing the launch of a new range of ultra-feminine dresses.Drawing inspiration from edgy teenage cartoon character 'Emily the Strange' - who's so stylish she already has her own clothing line - Victoria's new range called 'Victoria by Victoria Beckham', focuses on a looser silhouette, and characterises the alter ego of her super-glamorous main line customer.These are the kind of dresses I've been searching for," Beckham told WWD , "The perfect little summer dress, something that was fun, something that was girly, something that was easy to wear, something that would take you from day through the night."
Beckham aims to reach a broader audience with this range, which not only features significantly lower price points than her main line, with dresses set to retail primarily around the £350 - £560 mark, but also caters for women not possessed of a size 6 figure.
"I'm opening these designs to women and girls of all different shapes and sizes, people who maybe want something less tight and clingy and structured. It also makes it more comfortable for during the day. You can wear them with a pair of flats or a pair of heels and they look great."
Flat shoes? Definitely the hormones.

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