Peacocks, the high street cheap-chic chain, is launching a budget-bride version of THAT royal wedding dress, for just £60.
The dress, which will be the value fashion retailer's first-ever attempt at a bridal gown, will go on sale in August.
The limited edition, white 'prom' wedding dress is very much an abbreviated, cut-price version of the Sarah Burton for Alexander McQueen gown worn by the Duchess of Cambridge, but retains enough 'details' to make its inspiration obvious. The dress features a white lace bodice with 'sweetheart' neckline and elbow-length sleeves over a white strapless 'corset'. The cotton-sateen skirt has no train and has been pruned to midi-length, but is designed with a full, circular sweep. The dress is finished with a satin-trim, bow-belt
The wedding dress, which is expected to be an instant sell-out, will launch exclusively on Peacocks' website, on August 7, in sizes 8-18.
Antonella Bettley, Peacocks' head of ladieswear, said: "Catherine's dress had elements that translated well for our customers, the classic neckline with the overlay of lace, and full skirt, were not only classically beautiful but also flattering for a womanly figure. We hope the dress makes customers feel every inch a princess whether they choose to wear for their own wedding or a summer party."
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Peacocks has consistently scored with its interpretations of 'Catherine-chic', ever since the couple's engagement was announced in November. Its 'royal blue dress', inspired by the Issa dress she wore for the announcement, was a high street hit, priced at just £14. Its 'Royal' jewellery collection, inspired by the iconic blue sapphire ring which was originally worn by Diana, Princess of Wales, sold out in its first week. The collection costs £4.50 per piece and comprises blue crystal and diamante earrings, pendent and cocktail ring.
Peacocks has also posted a 300 per cent increase in sales of £4.50 feather fascinators.
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